Spring Club
Branding & Packaging Design
Spring Club is a London-based floral membership offering curated, seasonal arrangements delivered with care. I crafted a visual identity that celebrates nature’s quiet beauty, blending organic textures and timeless typography to evoke a sense of calm, elegance, and connection.
Scope of Work
Brand identity design
Packaging design
Visual language across print and digital assets
Art direction
SEASONAL 2025
SEASONAL 2025
This project shows how thoughtful branding can turn a simple product into an immersive, sensory experience. By aligning design with Spring Club’s values of sustainability and seasonality, the identity invites customers to slow down and savour the beauty of every arrangement.