bloomconnect.com.hk
Bheue Beauty – UX/UI Design Consultation
Bloom Connect is a Hong Kong-based B2B marketplace connecting discerning consumers, savvy retailers, and inspiring brand owners. Their mission is to build happy families by making it easier for independent brands and retailers to collaborate and grow.
The challenge
The platform needed to feel welcoming and accessible, while providing a seamless experience for both retailers and brand owners. As it was built on a Shopify template, one of the key challenges was customising the design to balance the platform’s business needs with Shopify’s limitations, ensuring a smooth user journey across all touchpoints.
As part of this project, I provided UX/UI design consultation from scratch, developing a Figma-based interface aligned with Shopify’s framework and collaborating with developers to implement the design while ensuring a seamless user experience.
My Role
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Designed high-fidelity prototypes in Figma, aligning with Shopify’s framework to ensure seamless development and scalability.
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Developed a modular design system that integrates smoothly with Shopify’s templating structure, allowing for flexibility in theme selection.
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Provided a structured UX/UI roadmap for developers, including detailed design documentation, interaction guidelines, and component behavior to ensure smooth implementation.
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Focused on improving usability, accessibility, and conversion optimisation while maintaining Bloom Connect’s brand identity.
My approach
I started by analysing the user flows and identifying opportunities to simplify navigation and highlight the core value propositions.
The updated interface provides a more intuitive and cohesive experience for users, supporting Bloom Connect’s mission to foster collaboration between brands and retailers. The design system ensures consistency and scalability as the platform continues to grow.